Safe to say here at Terra Neutra we’re not huge fans of Black Friday, it being a prime example of wasteful, climate-damaging mass consumerism!
This year Black Friday and Cyber Monday spending in the UK is forecast to increase from £5.6 billion (2019) to £6 billion in 2020.*
UK shoppers are planning to spend £295.67 on average each, +18% (£44.47) more than 2019.*
More shopping = more carbon emissions and more negative environmental impact.
So we’ve decided to launch new product called ‘No Regrets’. In 2018, 21% of Brits purchased something on Black Friday/Cyber Monday that they later regretted.*
They spent an estimated average of £83 on each of these items: that’s 1 in 5 people who bought something that they later realised they didn’t want and/or need.*
Our ‘No Regrets’ product costs £83 and will plant 361 trees in Madagascar which will sequester approx 36 tCO2e (tonnes of carbon dioxide equivalent) across their lifetime.
We think this is a better way to spend £83 and one that you won’t regret!
* Source: Finder.com